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Taking the "non" out of "nonmarket" strategy
Devinney, Timothy Michael - In: Global strategy journal : GSJ 3 (2013) 2, pp. 198-203
Persistent link: https://www.econbiz.de/10009751499
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Global environmental and social strategy
Husted, Bryan W. - In: Global strategy journal : GSJ 3 (2013) 2, pp. 195-197
Persistent link: https://www.econbiz.de/10009751500
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So close yet so far : integrating global strategy and nonmarket research
Doh, Jonathan P.; Lucea, Rafael - In: Global strategy journal : GSJ 3 (2013) 2, pp. 171-194
Persistent link: https://www.econbiz.de/10009751501
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International strategy for the nonmarket context : stakeholders, issues, networks, and geography
Lucea, Rafael; Doh, Jonathan P. - In: Business and politics : B&P 14 (2012) 3, pp. 1-30
Persistent link: https://www.econbiz.de/10009679079
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Global environmental and social strategy
Husted, Bryan W. - In: Global strategy journal : GSJ 3 (2013) 2, pp. 195-197
Persistent link: https://www.econbiz.de/10010148342
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So close yet so far : integrating global strategy and nonmarket research
Doh, Jonathan P.; Lucea, Rafael - In: Global strategy journal : GSJ 3 (2013) 2, pp. 171-194
Persistent link: https://www.econbiz.de/10010148343
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How we see them versus how they see themselves : a cognitive perspective of firm-NGO relationships
Lucea, Rafael - In: Business & society 49 (2010) 1, pp. 116-139
Persistent link: https://www.econbiz.de/10003958474
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Essays on global non-market strategy
Lucea, Rafael - 2007
This dissertation is centrally concerned with the management of a firm's global non-market environment. The non-market environment of a given firm is conceived as the set of relationships, confrontational or collaborative, that it establishes with actors other than its clients, suppliers and...
Persistent link: https://www.econbiz.de/10009432393
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Embracing risk as a core competence : the case of CEMEX
Lessard, Donald R.; Lucea, Rafael - In: Journal of international management 15 (2009) 3, pp. 296-305
Persistent link: https://www.econbiz.de/10003888343
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¿Cómo mantienen su ventaja competitiva las multinacionales de economías emergentes? : el caso de CEMEX
Lucea, Rafael; Lessard, Donald R. - In: Universia business review : revista trimestral de … 25 (2010), pp. 76-96
Persistent link: https://www.econbiz.de/10003939045