Schofield, Peter; Crowther, Phil; Jago, Leo; Heeley, John; … - In: International Journal of Contemporary Hospitality Management 30 (2018) 6, pp. 2499-2516
Purpose: This paper aims to contribute to theory concerning collaborative innovation through stakeholder engagement with reference to Glasgow City Marketing Bureau’s (GCMB’s) management strategies, which represent UK best practice in events procurement, leveraging and destination branding....