Purpose: The purpose of this paper is to propose a model which structures and links different types of efficient consumer response (ECR) measures; it does so by considering the use of both quantitative or ‘hard’ and qualitative or ‘soft’ measures in ECR, emphasizing the importance and...

Purpose: The purpose of this paper is to develop a conceptual model that includes drivers of supply chain management (SCM) adoption and execution identified in the literature, provide a set of measurement scales that operationalise constructs within this model, empirically verify a hierarchical...

Handelsunternehmen präsentieren sich als ein Set von zu erfüllenden Marketing- und Logistikaufgaben. Dementsprechend ist der Anteil der Marketing- und Logistikkosten an den Gesamtkosten eines Handelsunternehmens hoch. Im Mittelpunkt der vorliegenden Untersuchung rücken jedoch die...

Purpose: The purpose of this study is to identify specific qualifications and competences required within the field of logistics and supply chain management from the perspective of lifelong learning and hierarchical level. It also reveals a hierarchy level-specific job profile for logistics and...