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The total economic value (TEV) of two threatened Italian cattle breeds (Modicana and Maremmana) was investigated using a choice experiment survey. Most respondents (85%) support breed conservation, their stated willingness-to-pay easily justifying EU support. The high landscape maintenance,...
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The likelihood of significant heterogeneity in preferences for landscape preservation should be accounted for when designing WTP questions, estimating WTP, and formulating resulting policy recommendations. Herein, heterogeneity in preferences for landscape preservation is investigated in the...
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The estimates of mean WTP are typically of main interest in non-market valuation studies. In the case of mixed logit models the distribution of WTP for an attribute is derived from the distribution of the ratio of individual coefficients. Since the cost coefficient enters the denominator, its...
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