Ulrich, Pamela V.; Jo Anderson‐Connell, Lenda; Wu, Weifang - In: Journal of Fashion Marketing and Management: An … 7 (2003) 4, pp. 398-412
Recent research suggests that consumers want individual needs met and that companies can work towards customizing products while still mass producing them. Co‐design, a consumer‐producer collaborative design endeavor, is one way to accomplish both. The purpose of this research was to explore...