Purpose Building on a small body of work, the authors' study aims to investigate some important antecedents of online review characteristics in the Chinese restaurant industry. Design/methodology/approach Using a data set of restaurant reviews collected from a most popular review platform in...

Purpose There are two major strategies for short video advertising which are KOL (key opinion leader) endorsement and in-feed advertising. The authors aim to research the effectiveness of these two strategies for heterogeneous sellers. Design/methodology/approach The study employed a data set of...

Purpose – This study aims to examine whether and how hotel class, attributes of the room, quality, location, cleanliness, and service influence room rates in hotels. Design/methodology/approach – Regression models were developed for the hotel industry and for various grades of hotels....