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Organizational motivation and the global concurrent launch in markets with accelerated technology: a conceptual framework and research propositions
Li, Tiger; Nicholls, John A.F.; Roslow, Sydney - In: International business review : the official journal of … 12 (2003) 5, pp. 563-580
Persistent link: https://www.econbiz.de/10005932717
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The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination
Li, Tiger; Calantone, Roger J. - In: Journal of marketing 62 (1998) 4, pp. 13-29
Persistent link: https://www.econbiz.de/10005973275
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A Classification and Assessment of Research Streams in International Marketing
Li, Tiger; Cavusgil, S.Tamer - In: International business review : the official journal of … 4 (1995) 3, pp. 251-278
Persistent link: https://www.econbiz.de/10005995180
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Impact of situational variables and demographic attributes in two seasons on purchase behaviour
Roslow, Sydney; Li, Tiger; Nicholls, J.A.F. - In: European journal of marketing : EJM 34 (2000) 9-10, pp. 1167-1180
Persistent link: https://www.econbiz.de/10006093362
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Number 1-2 - Decomposing the effects of market knowledge competence in new product export: A dimensionality analysis
Li, Tiger; Cavusgil, S.Tamer - In: European journal of marketing : EJM 34 (2000) 1-2, pp. 57-79
Persistent link: https://www.econbiz.de/10006094649
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Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum
Li, Tiger; Greenberg, Barnett A.; Nicholls, J.A.F. - In: Journal of marketing education : JME 29 (2007) 1, pp. 25-33
Persistent link: https://www.econbiz.de/10007601952
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Control Combinations in Independent Marketing Channels:
Li, Zhan; Stump, Rodney; Li, Tiger - In: Journal of marketing channels : ... distribution … 13 (2006) 4, pp. 23-48
Persistent link: https://www.econbiz.de/10007739667
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Examination of a discontinuous innovation adoption in an MBA marketing curriculum : a partnership perspective
Li, Tiger; Greenberg, Barnett A. - In: Review of business : a quarterly publication of the … 29 (2008/09) 2, pp. 51-61
Persistent link: https://www.econbiz.de/10009911730
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The Effect of Marketing-R&D Interface on New Product Export Performance: A Contingency Analysis
Li, Tiger - In: Journal of international marketing 7 (1999) 1, pp. 10-33
Persistent link: https://www.econbiz.de/10007245505
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EDITORIAL - Oceans Apart: The Influence of Situational Factors in Grenada and Cyprus
Nicholls, J.A.F.; Li, Tiger; Roslow, Sydney - In: Journal of international consumer marketing 12 (1999) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10007119974