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Marketing churches on the Internet : an analysis of the dialogic potential of Christian web sites
Waters, Richard D.; Tindall, Natalie T. J. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 369-381
Persistent link: https://www.econbiz.de/10009882346
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Improving volunteer retention efforts in public library systems : how communication and inclusion impact female and male volunteers differently
Waters, Richard D.; Bortree, Denise Sevick - In: International journal of nonprofit & voluntary sector … 17 (2012) 2, pp. 92-107
Persistent link: https://www.econbiz.de/10010117251
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Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.; Hardy, Eva E.; Waters, Richard D. - In: International review on public and non-profit marketing 10 (2013) 1, pp. 31-48
Persistent link: https://www.econbiz.de/10010117366
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Investigating membership retention : employing public relations theory to better understand relationship management
Pressgrove, Geah; McKeever, Robert; McKeever, Brooke … - In: Journal of nonprofit & public sector marketing 36 (2024) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10014514738
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Examining how industries engage the media: Comparing American and German agricultural associations' web sites
Wang, Meredith L.; Waters, Richard D. - In: Journal of communication management : an international … 16 (2012) 1, pp. 20-39
Persistent link: https://www.econbiz.de/10009829996
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Using Video to Build an Organization's Identity and Brand: A Content Analysis of Nonprofit Organizations' YouTube Videos
Waters, Richard D.; Jones, Paul M. - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 248-269
Persistent link: https://www.econbiz.de/10009266444
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Revisiting strategic communication's past to understand the present: Examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites
Waters, Richard D.; Lemanski, Jennifer L. - In: Corporate communications : an international journal 16 (2011) 2, pp. 150-170
Persistent link: https://www.econbiz.de/10009014130
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From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.; Auger, Giselle A.; Bortree, Denise … - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
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Crowded but not crowded out : comparing the solicitation strategies and outcomes of nonprofits' and individual's GoFundMe campaigns
Waters, Richard D.; Auger, Giselle A. - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10014439333
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Examining the intersection of culture and stewardship : assessing how the most visited art museums promote their philanthropic missions
Pressgrove, Geah; Waters, Richard D.; Darrah, Adrienne; … - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10014439349