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Contractual satisfaction : the Polish and Tanzanian perspectives

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Contractual completeness : a comparison of two heterogeneous emerging markets

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Contractual satisfaction : drivers and implication for theory

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Adaptability and ongoing contractual term specificity : advancements and theoretical implications

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Marketing platform strategy

Chao, Emmanuel - In: Marketing, (pp. 21-37). 2018

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Determinants of loyalty in destination branding : perspective from supply side

Chao, Emmanuel - In: Cogent business & management 11 (2024) 1, pp. 1-15

The Tourism sector has become increasingly competitive globally, and destination branding has emerged as one of the strategic tools for establishing a competitive edge. This study attempted to discover the determinants of loyalty in destination branding from the supply side perspective. This...

Persistent link: https://www.econbiz.de/10014524872