Saban, Kenneth A.; Rau, Stephen; Klein, Paul - In: International Journal of E-Business Research (IJEBR) 9 (2013) 3, pp. 60-74
With increased Internet usage in the EU, U.S. retailers have intensified their marketing efforts to reach these consumers. A major challenge for retailers selling online is that they must comply with the laws where the consumers reside. Past studies suggest that U.S. firms are not in full...