Ardley, Barry; Hardwick, Jialin; Delarue, Lauriane; … - In: International Journal of Online Marketing (IJOM) 6 (2016) 2, pp. 18-33
Focusing on the mobile phones sector, this study explores how the social networking site ‘Facebook' is used by consumers in their purchasing. Although there is extensive work on the influences on the buying decision process relevant to mobile phone purchasing, it is mainly set outside of a...