Striking the right balance of adaptation of the international catalog mix may be the key to profitability. U.S. catalog firms, new to international markets, have less experience in adapting than firms in more globalized industries. The literature on international marketing strategy adaptation...

Purpose ? The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate...

Purpose: The purpose of this paper is to introduce the special issue which aims to provide a better understanding of the extent of regional polarization across different economic sectors and its impact on the business environment and strategies of firms in Latin America....