Purpose – This paper seeks to compare target shareholders' wealth gains in domestic and cross‐border acquisitions in India. Two existing schools of thought namely, the industrial organizational theory and bid‐specific factors theory have been compared to identify which of these two...

Purpose – The paper seeks to assess the impact of brand acquisition announcement on the wealth of the acquiring company's shareholders in India. Furthermore, announcement returns have been assessed and compared across FMCG versus pharmaceutical brand acquisitions and domestic versus cross...

Purpose – The paper aims to analyze and compare the branding strategies used in the three sectors namely FMCG, services and durables. Design/methodology/approach – Based on the literature review, a more comprehensive list of branding strategies is proposed. A content analysis of 600 randomly...