Grotts, Allie S.; Widner Johnson, Tricia - In: Journal of Fashion Marketing and Management: An … 17 (2013) 3, pp. 280-293
Purpose – This paper aims to examine a consumer segment, Millennial, and its status and conspicuous consumption tendencies. The current research was conducted to determine if handbags can be used as a symbolic representation of status. Design/methodology/approach – A total of 598 females...