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Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo; Lucarelli, Andrea; Pasquinelli, Cecilia - In: Marketing theory 13 (2013) 3, pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
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Investigating relational ontologies in macromarketing : toward a relational approach and research agenda
Lucarelli, Andrea; Giovanardi, Massimo - In: Journal of macromarketing 39 (2019) 1, pp. 88-102
Persistent link: https://www.econbiz.de/10012009092
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Sailing through marketing : a critical assessment of spatiality in marketing literature
Giovanardi, Massimo; Lucarelli, Andrea - In: Journal of business research : JBR 82 (2018), pp. 149-159
Persistent link: https://www.econbiz.de/10011771821
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Approaching place and space as craftsperson : on the dialogue between theory and practice
Giovanardi, Massimo - In: Qualitative market research : an international journal 25 (2022) 5, pp. 636-645
Persistent link: https://www.econbiz.de/10013454972
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Inclusivity as civism : theorizing the axiology of marketing and branding of places
Lucarelli, Andrea - In: Qualitative market research : an international journal 25 (2022) 5, pp. 596-613
Persistent link: https://www.econbiz.de/10013454966
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Place branding and cooperation : can a network of places be a brand?
Pasquinelli, Cecilia - In: Brands and branding geographies, (pp. 230-247). 2011
Persistent link: https://www.econbiz.de/10009296560
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The cultural branding matrix : framing the relation between cultural institutions and city branding
Pasquinelli, Cecilia - In: Handbook on place branding and marketing, (pp. 41-55). 2017
Persistent link: https://www.econbiz.de/10011685136
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Innovation branding for FDI promotion : building the distinctive brand
Pasquinelli, Cecilia - In: Branding Chinese mega-cities : policies, practices and …, (pp. 207-219). 2014
Persistent link: https://www.econbiz.de/10010440218
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Challenges in delivering brand promise, focusing on municipal healthcare organisations
Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International journal of public sector management : IJPSM 28 (2015) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10011474269
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Inclusive place branding : critical perspectives on theory and practice
Kavaratzis, Mihalis (ed.); Giovanardi, Massimo (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10013181178