Purpose: Current dynamic and turbulent business environment calls for adopting newer strategies so that organizations can create a niche for itself in the market, mass customization (MC) being one of them. The purpose of this paper is to identify the critical enablers necessary to realize the...

Purpose: Over the years, technology development has rationalized supply chain processes. The demand economy is disrupting every sector causing the supply chain to be more innovative than ever before. The digitalization of the supply chain fulfils this demand. Several...