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Cyberservice: Taming Service Marketing Problems with the World Wide Web - Here comes mass customization to the rescue. And you thought marketing your services was going to be hard
Pitt, Leyland; Berthon, Pierre; Watson, Richard T. - In: Business horizons 42 (1999) 1, pp. 11-18
Persistent link: https://www.econbiz.de/10006195838
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Marketing Communication And The World Wide Web
Berthon, Pierre; Pitt, Leyland; Watson, Richard T. - In: Business horizons 39 (1996) 5, pp. 24-32
Persistent link: https://www.econbiz.de/10006211058
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Computer-Mediated Communication and Majority Influence
Tan, Bernard C.Y.; Wei, Kwok-Kee; Watson, Richard T.; … - In: Management science : journal of the Institute for … 44 (1998) 9, pp. 1263-1278
Persistent link: https://www.econbiz.de/10006098442
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The Penguin's Window: Corporate Brands From an Open-Source Perspective
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre; … - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10006149014
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Attractors: Building Mountains in the Flat Landscape of the World Wide Web
Watson, Richard T.; Akselsen, Sigmund; Pitt, Leyland F. - In: California management review : CMR 40 (1998) 2, pp. 36-56
Persistent link: https://www.econbiz.de/10006629256
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From Surfer to Buyer on the WWW: What Marketing Managers Might Want to Know
Pitt, Leyland; Berthon, Pierre; Watson, Richard T. - In: Journal of general management 22 (1996) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10006633273
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Advertising Trends: Innovation and the Process of Creative Destruction
Zinkhan, George M.; Watson, Richard T. - In: Journal of business research : JBR 37 (1996) 3, pp. 163-172
Persistent link: https://www.econbiz.de/10006739169
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Een uitbreiding op analyses van hoofdaandachtspunten bij informatiemanagement
Morgado, Eduardo M.; Reinhard, Nicolau; Watson, Richard T. - In: Informatie / Stichting het Nederlands Studiecentrum … 37 (1995), pp. 698-706
Persistent link: https://www.econbiz.de/10006679718
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A ORGANIZATIONAL DYNAMICS - Object-orientation: A tool for enterprise design - Ag:100
Watson, Richard T.; Zinkhan, George M.; Pitt, Leyland F. - In: Operations research, Management science : OR MS ; the … 45 (2005) 4, pp. 371-374
Persistent link: https://www.econbiz.de/10006500189
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GUEST EDITORIAL - Analyzing the Past to Prepare for the Future: Writing a Literature Review
Webster, Jane; Watson, Richard T. - In: Management information systems : mis quarterly 26 (2002) 2, pp. XIII
Persistent link: https://www.econbiz.de/10006509426