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Nature and evolution of trust in business-to-business settings : insights from VC-entrepreneur relationships
Panda, Swati; Srivastava, Saurabh; Pandey, Satyendra C. - In: Industrial marketing management : the international … 91 (2020), pp. 246-256
Persistent link: https://www.econbiz.de/10012422217
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Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika; Biedenbach, Galina - In: Qualitative market research : an international journal 19 (2016) 3, pp. 287-309
Persistent link: https://www.econbiz.de/10011598472
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Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto; Johnston, Wesley J. - In: International business review : the official journal of … 27 (2018) 3, pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; … - In: Journal of business research : JBR 86 (2018), pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
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B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos; Magni, Domitilla; Scuotto, Veronika; … - In: Industrial marketing management : the international … 117 (2024), pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
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Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber; Banerjee, Saikat - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
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Overcoming economic liminality : internationalization of B2B SME's from a small emerging economy
Pacheco, Barney G.; Akhter, Syed H. - In: Critical perspectives on international business 18 (2022) 5, pp. 617-639
Persistent link: https://www.econbiz.de/10013454834
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Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto; Hidalgo, Pedro - In: Industrial marketing management : the international … 105 (2022), pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
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Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran; Li, Xia; Wang, Yonggui; Shi, Mengting - In: International marketing review 40 (2023) 4, pp. 636-666
Persistent link: https://www.econbiz.de/10014469947