Altman, Eitan - In: Dynamic Games and Applications 3 (2013) 2, pp. 313-323
who pay for advertisement. In this paper, we study competition between several contents, each characterized by some given … potential popularity. We answer the question of when is it worthwhile to invest in advertisement as a function of the potential … of the dissemination utility as well as on the advertisement costs. We then consider open loop control (no state …