Facebook has experienced remarkable development in recent years, and has become the most commonly used online social networking site (SNS). Due to its increasing importance and popularity among users, the platform has attracted attention from many academicians and researchers. The current paper...

While about one-third of world’s population is currently using social media, it has fundamentally changed the landscape of marketing and the way product and company information is exchanged between company and customers. It has provided extended channels and interaction points among customers...