Narrow search
Showing 121 - 130 of 88,211
Cover Image
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli; Karjaluoto, Heikki; Ukpabi, Dandison - In: Journal of interactive marketing 58 (2023) 4, pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Cover Image
Application of social media in supply chain 4.0 practices : a bibliometric analysis and research trends
Thu Hang Hoang; Nhi Pham Phuong Nguyen; Nhu-Y Ngoc Hoang; … - In: Operations management research : OMR ; advancing … 16 (2023) 3, pp. 1162-1184
Persistent link: https://www.econbiz.de/10014425839
Cover Image
Brand's visual identity on social media platforms : a content analysis
Harsandaldeep Kaur; Tanveer, Muhammad; Mahmood, Haider; … - In: Global business & economics review 29 (2023) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10014388550
Cover Image
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola; Kunz, Reinhard - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Cover Image
How cosmetic surgeons portray cosmetic procedures through Instagram? : a content analysis on cosmetic surgeons' posts on Instagram
Tootoonchi Tabrizi, Maryam; Öztürk, Sevgi Ayşe - In: Health marketing quarterly 39 (2022) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10013356982
Cover Image
Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender; Rana, Sudhir; Goel, Anuj - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
Cover Image
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Cover Image
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Cover Image
Examining the comprehensive relationship between customer trust and social media purchase : a bibliometric review and directions for future research
Shah, W. Shabeena; Jasim, K. Mohamed; Alam, Shahid; … - In: International journal of business and emerging markets … 15 (2023) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10014306809
Cover Image
Mapping social media in the theoretical field of behavioural finance : a bibliographic analysis
Maan, Anantdeep Kaur; Shiva, Atul - In: International journal of electronic finance : IJEF 12 (2023) 1, pp. 18-35
Persistent link: https://www.econbiz.de/10014309620