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Xie, Karen L.; So, Kevim Kam Fung; Wang, Wei - In: International journal of hospitality management 62 (2017), pp. 101-110

Persistent link: https://www.econbiz.de/10011702700

Hotel social media metrics : the ROI dilemma

Michopoulou, Eleni; Moisa, Delia Gabriela - In: International journal of hospitality management 76 (2019) 1, pp. 308-315

Persistent link: https://www.econbiz.de/10011982014

The effect of social media on hotels' business performance in the Lebanese hotel sector : effect of social media on hotels' business performance

Halawani, Firas Mohamad; Soh, Patrick Chin-Hooi; … - In: Journal of electronic commerce in organizations : the … 17 (2019) 3, pp. 54-70

Persistent link: https://www.econbiz.de/10012104280

Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications

Maintz, Julia; Zaumseil, Fabienne - In: International journal of internet marketing and … 13 (2019) 2, pp. 170-182

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Facebook Brand Lift-Studien : Funktionsweise und Sinnhaftigkeit im Feld des Social Media Marketings

Jedlitschka, Tim-Maximilian H. M. - 2017

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Effectiveness of social media marketing on enhancing performance : evidence from a casual-dining restaurant setting

Li, Jun; Kim, Woo Gon; Choi, Hyung-Min - In: Tourism economics : the business and finance of tourism … 27 (2021) 1, pp. 3-22

Persistent link: https://www.econbiz.de/10012426672

Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy

Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte; Xiao, Min - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 2, pp. 18-30

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Social media sentimentas an additional performance measure? : examples from iconic theme park destinations

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Intangible Capital Indicators Based on Web Scraping of Social Media

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Knowledge-based capital is a key factor for productivity growth. Over the past 15 years, it has been increasingly recognised that knowledge-based capital comprises much more than technological knowledge and that these other components are essential for understanding productivity develop-ments...

Persistent link: https://www.econbiz.de/10014092660

Predicting firm market performance using the social media promoter score

Chung, Sunghun; Shin, Donghyuk; Park, Jooyoung - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 545-561

Persistent link: https://www.econbiz.de/10013454628