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How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de; Jones, Janice - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Daily online review sentiment and hotel performance
Nicolau, Juan Luis; Xiang, Zheng; Wang, Dan - In: International journal of contemporary hospitality management 36 (2024) 3, pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
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Influence of social media posts on service performance
Esmark Jones, Carol L.; Waites, Stacie; Stevens, Jennifer L. - In: The journal of services marketing 36 (2022) 2, pp. 283-296
Persistent link: https://www.econbiz.de/10013407485
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Special edition: New developments in online marketing
Hamill, James (contributor) - 2010
Persistent link: https://www.econbiz.de/10003984978
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Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben; Schanski, Morgan; Lee, Seung-eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
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SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of business information systems : … 19 (2015) 2, pp. 159-179
Persistent link: https://www.econbiz.de/10011326849
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User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
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Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.; Peltier, James - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
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Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375
Persistent link: https://www.econbiz.de/10010387289