Purpose – The purpose of this paper is to provide an assessment of the contribution of Donald F. Dixon to the study of marketing as an academic subject. Design/methodology/approach – This paper evaluates three of Dixon's working papers to demonstrate two features of his work. First, Dixon's...

Purpose – The purpose of this paper is to address a particular tension in arts marketing, that is, the ongoing search for balance between achieving artistic excellence and financial stability, while keeping work accessible and satisfying a range of stakeholders, public and private....

Retailing organizations in Bangkok range in type from the traditional through to the most modern. Also, while there are agglomerations of small stores selling similar ranges of goods, there are also some of the most up‐to‐date large shopping malls in the world. Although such agglomerations...

China is moving into the modern retailing age with around 150 supermarkets — though that may not seem much with a population of 1,100 million. But there are problems — prices in general are rather high, space allocation is somewhat arbitrary, and packaging is deplorable. This article is...

The concept of exchange is considered and the insights that this provides are combined with Day’s concept of customer value equations to propose that there is also a need to evaluate the supplier’s value equation. Examples of how both customer and supplier value equations might be used by a...

The concept of “trust” has attracted a great deal of attention in recent studies of inter‐organisational relations. In particular it has been suggested that the establishment and maintenance of trust is central to building business to business relationships. Using a well‐known case study...