While it is through creating and marketing products that firms achieve success, there are also significant opportunities for them to create value by exploiting the capabilities they utilize in creating products. However, seeing capabilities in this light demands new ways of thinking about...

Suggests current marketing literature fails to take account of the structure of modern markets and proposes a scheme for classifying marketing situations — which has the merit of forcing attention on the effects of concentration in modern markets. States that the average manufacturer of...

Notes changes in the economic structure that have important implications for the marketing strategy of many companies – in particular smaller companies who may find themselves, whilst retaining their legal independence, losing part of their operational independence. Describes an investigation...

The concept of the “marketspace” is a powerful and exciting one. However, the papers which introduced it fail to make some of its key components clear. By analysing a number of examples, identifies the crucial features of the concept. Through considering an example from other sources, the...