Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept --...

1. Introduction to platform businesses -- 2. The meteoric rise of platform businesses -- 3. What is a platform business? -- 4. Economic characteristics of platforms -- 5. Platforms as business models -- 6. Platform-powered ecosystems -- 7. Life stages of platforms : design -- 8. Platform...

Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years and replaced many traditional firms. Developing...