This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and...

Crete is an established tourist destination. Tourism has become a basic sector of the island’s economy, contributing significantly to its Gross Regional Product and Employment. At the same time it has produced significant social and economic problems. The island’s current tourist product,...

This paper presents an attempt to extend the evaluation process of the structural characteristics of the Greek tourist market and their outcome, especially with regards to the pricing policy of hotel services. Under this framework, we use a combinational analysis of factors of the Theory of...

Using a sample of bank loans to firms operating in the tourism industry for the period 2010-2015, and regional variation of tourism activities to identify the strategic defaulted firms, we examine the impact of Greek banks consolidation on the firms’ payment behavior. We show that a...

This study uses data covering the 2008-2014 period to analyse the qualitative developments in Greek tourism. We conclude that the growth of Greek tourism is attributed, to a great extent, to qualitative changes, including: (1) development of new markets; (2) better promotion of cultural tourism;...

This paper examines the ways rural businesses can become attractive to millennials using the Internet and the social media. It has become evident that the prominent way to reach out to millennials is via social media accounts. Rural businesses need to use the personal relationships they develop...