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Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 912-929

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Rao, Raghunath Singh; Narasimhan, Om; John, George - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 950-967

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Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48

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Kim, Jungkeun; Rao, Raghunath Singh; Kim, Kyeongheui; … - In: Journal of marketing research : JMR 48 (2011) 1, pp. 157-171

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Kishore, Sunil; Rao, Raghunath Singh; Narasimhan, Om; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 317-333

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Rao, Raghunath Singh; Chandy, Rajesh K.; Prabhu, Jaideep C. - In: Journal of marketing 72 (2008) 4, pp. 58-75

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Rao, Raghunath Singh; Irwin, Julie Richt; Liu, Zhuping - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 521-543

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Hedgcook, William M.; Rao, Raghunath Singh; Chen, Haipeng - In: Management science : journal of the Institute for … 62 (2016) 10, pp. 2952-2976

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Zhang, Jianqiang; Liu, Zhuping; Rao, Raghunath Singh - In: Quantitative marketing and economics : QME 16 (2018) 2, pp. 209-249

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Rao, Raghunath Singh; Viswanathan, Madhu; John, George; … - In: Journal of marketing research 58 (2021) 4, pp. 686-704

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