The job performance of employees of South African firms is often viewed as poor, particularly in respect of productivity. Managers are at times perplexed that some employees work hard and are efficient while others underperform. In this study we explore the concept of job performance and...

The high level of human involvement in marketing ensures that it is, and always will be, a dynamic business function. When the impact of accelerating technological developments is added, the dynamism often turns to volatility. The rapidly changing business environment necessitates regular...

The challenge of using scarce and limited resources to satisfy almost limitless needs will, from a management perspective, be like the proverbial cat: it will never go away. The optimal use of human resources, in particular, remains a daunting task. In an economic environment characterized by...

The purpose of this article is to conduct an empirical assessment of the extended service quality model proposed by Zeithaml, Berry Parasuraman. The article provides a brief review of the gap concept as a measurement framework for service quality Issues. This is followed by a description of the...

This study analyses marketing and marketing activities from a consumer's point-of-view. It measures consumer attitudes towards the so-called 4 Ps (product, price, promotion and retailing) and converts these scores to an overall 'attitude towards marketing' index. It also compares the results of...

In the recent past, few services marketing topics have attracted as much attention as the measuring and management of service quality. In this study an instrument developed in the United States of America, which measures the service quality in a South African retail environment, is empirically...

Improving employee job performance is central to almost all management activity. To this end, the need theories of motivation have been the foundation of many interventions to increase employee job performance. Important elements of these theories, especially the progressive satisfaction of...

Purpose: Some marketers have challenged psychologists’ contention that human beings can only learn by using conscious effort. They argue that advertising can be effective at low levels of (or even no) attention. Also, despite the absence of (or low levels of) consciousness, these subconscious...

Purpose: Digital-only banks are emerging as challenger banks to the traditional-bank business model in South Africa. However, traditional-bank customers could resist the use of digital-only banks, theoretically due to their satisfaction with the status quo. Consequently, inertia arising from...