Purpose: This paper aims at exploring the relations amongst the concepts of customer relationship management (CRM), convenience, trust, perceived service quality, satisfaction, perceived value, loyalty, image and purchase intention in the hotel sector. Design/methodology/approach: The...

This paper compares some studies in the field of economics and management in order to identify an innovative model of strategic management in reference to complex products. The work starting from (after having taken a critical look at) a critical analysis of structuralist studies, highlights the...