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The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region

Kolar, Tomaž; Zabkar, Vesna - In: Journal for East European Management Studies 19 (2014) 1, pp. 58-80

This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer...

Persistent link: https://www.econbiz.de/10010744714

The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region

Kolar, Tomaž; Zabkar, Vesna - In: Journal for East European Management Studies 19 (2014) 1, pp. 58-80

Persistent link: https://www.econbiz.de/10010775515

The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region

Kolar, Tomaž; Zabkar, Vesna - In: Journal for East European Management Studies 19 (2014) 1, pp. 58-80

Persistent link: https://www.econbiz.de/10010778617

Intellectual capital and corporate performance of MNCs in Serbia

Komnenic, Biserka; Pokrajčić, Dragana - In: Journal of Intellectual Capital 13 (2012) 1, pp. 106-119

success. The study sought evidence from the multinational companies which conduct their business in Serbia. Design …/methodology/approach – By using data from 37 multinational companies which established their business in Serbia from 2006 to 2008 and applying … ‐ return on equity. Originality/value – This is the first empirical study conducted in Serbia testing the relationship between …

Persistent link: https://www.econbiz.de/10014875607