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Marketing in der Diaspora
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Consumer behaviour
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English
105
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58
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8
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1
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Steenkamp, Jan-Benedict E. M.
93
Kumar, Nirmalya
75
Dekimpe, Marnik G.
22
Deleersnyder, Barbara
10
Bertini, Marco
8
Geyskens, Inge
8
Anderson, James C.
7
Puranam, Phanish
7
Steenkamp, Jan-Benedict
7
Steenkamp, Jan-Benedict E.M.
7
Gielens, Katrijn
6
Jong, Martijn G. de
6
Kushwaha, Tarun
6
Scheer, Lisa K.
6
Heerde, Harald J. van
5
Narus, James A.
5
Stern, Louis W.
5
Baumgartner, Hans
4
Burgess, Steven M.
4
Hanssens, Dominique M.
4
Koll, Oliver
4
Lamey, Lien
4
Nijs, Vincent R.
4
Alden, Dana
3
Batra, Rajeev
3
Fox, Jean-Paul
3
Gijsbrechts, Els
3
Gijsenberg, Maarten J.
3
Hibbard, Jonathan D.
3
Hofstede, Frenkel ter
3
Kalaignanam, Kartik
3
Pauwels, Koen
3
Steenkamp, Jan-Benedict E M
3
Sujan, Harish
3
Trijp, Hans van
3
Tuli, Kapil R.
3
Van de Gucht, Linda M.
3
Wedel, Michel
3
Weitz, Barton A.
3
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2
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Journal of marketing research : JMR
15
Harvard business review : HBR
13
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11
Harvard-Business-Manager : das Wissen der Besten
11
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7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
MSI reports : working paper series
6
ERIM report series research in management
5
Journal of the Academy of Marketing Science
5
International Marketing Review
4
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4
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3
European review of agricultural economics : ERAE
3
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3
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3
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3
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3
Journal of Business Research
2
Long range planning : LRP ; international journal of strategic management
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Report / Marketing Science Institute / Marketing Science Institute
2
The Davidson Institute working paper series
2
Working series in marketing research
2
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1
Brand management ; Vol. 4
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Developmental challenges in marketing research
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Fundamentals of marketing research ; Vol. 6
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing ; Vol. 2
1
International marketing ; Vol. I
1
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International marketing review
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ECONIS (ZBW)
104
OLC EcoSci
47
RePEc
11
USB Cologne (EcoSocSci)
7
Other ZBW resources
4
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1
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
2
Brand breakout : how emerging market brands will go global
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2013
Persistent link: https://www.econbiz.de/10009753378
Saved in:
3
Diaspora marketing
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
Saved in:
4
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
5
Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M.
-
2017
Persistent link: https://www.econbiz.de/10011523442
Saved in:
6
The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
Saved in:
7
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
8
The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L.
(
contributor
);
Pauwels, Koen
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003753974
Saved in:
9
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
10
Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
Gielens, Katrijn
;
Van de Gucht, Linda M.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10003770560
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