of national versus international research data; the geographical origin of research data; and the geographical …‐empirical contributions. Other “empirical characteristics” were found to be skewed. Research limitations/implications – This evaluation is … characteristics” of individual research journals are required in other sub‐disciplines of marketing.  …

Purpose – For a predetermined form of business entry, the international market research process for selecting country … markets requires the research questions and research process to be tailored to the entry mode. Retail business franchisors … researching potential international markets must not only research market and demand conditions but also explicit issues related …

The factor congruency technique is introduced as a tool for cross‐cultural or comparative research efforts, where …

enterprises. Suggests further research directions for the purpose of gaining a deeper understanding of the marketing activities …

Effective pricing research techniques need to reflect fully consumer behaviour. A historical review indicates the … implications for pricing research.  …

Previous research has shown that, despite the wide usage and perceived validity of the case method in inculcating a … broad range of skills, there has been little by way of research evaluating its effectiveness in practice. In addition, a …

quality together with a review of a number of research projects, completed in the Manchester School of Management, which focus … emphasizes the caution which is ecessary in interpretation of research data. Concluding comments address the continuing research …

the specific methodological problems encountered when undertaking research work with the elderly.  …

Avers that consumer research has been criticized for its preoccupation with empirical issues (Ryan, 1986) and its … consumer research has been traditionally subject to gender bias (e.g. Bristor and Fischer, 1993) and that dominant ideologies … have been masculine in nature (Hirschman, 1993). Reviews developments in consumer research in the light of current thinking …

new, green world. Focuses on a research project currently under way in the cosmetics and toiletries industry, examining … adopting a case‐based research methodology and explores the research questions adopted in the study. Discusses one of the case … companies, placing emphasis on the research issues raised in the study.  …