Chuang, Ta‐Tao; Pete Chong, P. - In: Industrial Management & Data Systems 104 (2004) 2, pp. 144-148
The effective placement of ads is important, especially those placed on the World Wide Web. As a supplement to existing measure of visit count, proposes the use of “exposure” as a means to measure the effectiveness of the Web ad placement. Furthermore, based on the relationship among...