Purpose The purpose of this paper is to investigate the implementation of digital transformation in small and medium-sized enterprises in Vietnam. Design/methodology/approach The research features in-depth personal interviews with SME executives and managers. Findings The findings of this study...

Objectives: This paper explores the relevance of authentic Thai food in contributing to the experience economy in Thai hotels and resort clusters. Prior Work: Although hotels and other tourist institutions in Thailand have been making some sporadic attempts to incorporate specifically Thai food...