Blaufus, Kay; Bob, Jonathan; Hundsdoerfer, Jochen; … - Arbeitskreis Quantitative Steuerlehre - 2009
In this paper we apply conjoint analysis to study the influence of changes in thetax rate and the tax base on the perceived tax burden. Our results show that themajority of individuals do not make rational tax decisions based on the actual taxburden, but rather use simple decision heuristics....