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Where there's a will, there's a way : synthesizing creativity, contagious motivation, and unique projects into the course experience
Krishen, Anjala S. - In: Journal of marketing education : JME 44 (2022) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10013268041
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Social networking from a social capital perspective : a cross-cultural analysis
Krishen, Anjala S.; Leenders, Mark A.A.M.; Muthaly, Siva; … - In: European Journal of Marketing 53 (2019) 6, pp. 1234-1253
Purpose: Using social capital theory (SCT), the purpose of this research is to determine the success of social networking in societies that may be lower in social capital, for example in Poland, versus those which are higher in social capital, such as the USA. Design/methodology/approach: This...
Persistent link: https://www.econbiz.de/10012068011
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Preventing shoplifting : Exploring online comments to propose a model
Korgaonkar, Pradeep K.; Gironda, John T.; Petrescu, Maria; … - In: Psychology & Marketing 37 (2019) 1, pp. 141-153
Persistent link: https://www.econbiz.de/10012189588
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Harnessing the waiting experience : anticipation, expectations and WOM
Krishen, Anjala S.; Berezan, Orie; Agarwal, Shaurya; … - In: Journal of Services Marketing 34 (2020) 7, pp. 1013-1024
Purpose: This study aims to explore the anticipated emotions of consumers and their anticipated perceived quality (PQ) of an exhibit, event or service that they are waiting to attend. Design/methodology/approach: The study consists of a quantitative survey-based descriptive study of n = 470...
Persistent link: https://www.econbiz.de/10012279069
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Exploring online comments from a strategic marketing stance to reduce wildlife crime
Kachen, Sheen; Krishen, Anjala S. - In: Psychology & Marketing 37 (2020) 12, pp. 1771-1780
Persistent link: https://www.econbiz.de/10012407466
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#MeToo, #MeThree, #MeFour : Twitter as community building across academic and corporate institutions
Kachen, Axenya; Krishen, Anjala S.; Petrescu, Maria; … - In: Psychology & Marketing 38 (2020) 3, pp. 455-469
Persistent link: https://www.econbiz.de/10012407488
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Fear of missing out in the digital age : The role of social media satisfaction and advertising engagement
Bui, My (Myla); Krishen, Anjala S.; Anlamlier, Eda; … - In: Psychology & Marketing 39 (2021) 4, pp. 683-693
Persistent link: https://www.econbiz.de/10012808560
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Will they pitch or will they switch? Comparing Chinese and American consumers
Krishen, Anjala S.; Hu, Han-Fen - In: Psychology & Marketing 35 (2018) 3, pp. 210-219
Persistent link: https://www.econbiz.de/10012083877
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Feelings and functionality in social networking communities : A regulatory focus perspective
Krishen, Anjala S.; Berezan, Orie; Raab, Carola - In: Psychology & Marketing 36 (2019) 7, pp. 675-686
Persistent link: https://www.econbiz.de/10012083984
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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790