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Understanding the role of prior product knowledge to information search : an application of process theory to the Indian market

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Consumer search behavior on the mobile internet : an empirical analysis

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Der Konsument von Lebensmitteln ist, so scheint es oft, ein verunsicherter Verbraucher, dem über eine verstärkte und verbesserte Information geholfen werden muss. Der Arbeitsbericht leistet einen Beitrag zur Beantwortung der Frage: Welcher Bedarf besteht tatsächlich aus Verbrauchersicht an...

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Nudging consumers toward better food choices : policy approaches to changing food consumption behaviors

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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM

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Antecedents and consequences of consumers' response to health information complexity

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Calorie information effects on consumers' food choices : sources of observed gender heterogeneity

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Improving bondholder communication

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