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Markenarchitekturbildung in de...
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Brand management
17,639
Markenführung
17,225
Markenartikel
9,229
Consumer behaviour
8,558
Konsumentenverhalten
8,519
Brand
8,189
Markenimage
7,540
Brand image
7,435
Pharmaceutical industry
6,819
Pharmaindustrie
6,610
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2,822
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2,820
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2,302
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2,298
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2,281
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2,232
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1,958
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1,900
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1,897
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1,816
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1,752
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1,745
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1,731
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1,690
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1,665
Theorie
1,621
Theory
1,611
Werbewirkung
1,334
Advertising effects
1,314
Innovation
1,280
Marketing
1,275
India
1,193
Indien
1,171
Werbung
1,071
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1,005
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989
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987
Arzneimittelmarkt
902
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883
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Esch, Franz-Rudolf
141
Burmann, Christoph
132
Baumgarth, Carsten
94
Huber, Frank
76
Meffert, Heribert
75
Melewar, T. C.
75
Keller, Kevin Lane
68
Bruhn, Manfred
67
De Chernatony, Leslie
55
Sattler, Henrik
55
Ahlert, Dieter
54
Bauer, Hans H.
53
Tomczak, Torsten
47
Balmer, John M. T.
46
Lichtenberg, Frank R.
46
Wiedmann, Klaus-Peter
42
Phau, Ian
41
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Bang, Nguyen
39
Merrilees, Bill
39
Berndt, Ernst R.
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
35
Foroudi, Pantea
34
Uggla, Henrik
34
Herrmann, Andreas
33
Iglesias, Oriol
33
Ko, Eunju
33
Rudholm, Niklas
33
Strebinger, Andreas
33
Kernstock, Joachim
31
Veloutsou, Cleopatra
31
Völckner, Franziska
31
Gupta, Suraksha
30
Langner, Tobias
30
MacInnis, Deborah J.
30
Christodoulides, George
29
Dawes, John
29
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National Bureau of Economic Research
155
Springer Fachmedien Wiesbaden
129
Université Paris-Dauphine (Paris IX)
34
Gesellschaft zur Erforschung des Markenwesens
28
OECD
25
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
23
Verlag Dr. Kovač
22
Haufe-Lexware GmbH & Co. KG
16
eSocialSciences
16
Markenverband
13
Europäische Kommission
12
Information Resources Management Association
12
Edward Elgar Publishing
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT)
10
Bundesverband der Pharmazeutischen Industrie
9
World Bank
9
Springer Gabler <Firma>
8
Verband Forschender Arzneimittelhersteller
8
Books on Demand GmbH <Norderstedt>
7
IGI Global
7
Interpharma
7
NetLibrary, Inc
7
Springer International Publishing
7
Université Paris-Dauphine
7
Campus Verlag
6
Department of Economics and Business, Universitat Pompeu Fabra
6
Fachhochschule Reutlingen / European School of Business
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
HAL
6
Nomos Verlagsgesellschaft
6
United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology
6
Verlag Franz Vahlen
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
European Society for Opinion and Marketing Research
5
Großbritannien / Office of Health Economics
5
HEC Paris (École des Hautes Études Commerciales)
5
Helmut-Schmidt-Universität
5
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Journal of business research : JBR
661
The journal of brand management : an international journal
616
The journal of product & brand management
395
SpringerLink / Bücher
388
Journal of retailing and consumer services
314
NBER working paper series
157
European journal of marketing : EJM
145
Psychology & marketing
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
130
Journal of Product & Brand Management
127
Journal of marketing research : JMR
117
Journal of strategic marketing
117
Industrial marketing management : the international journal for industrial and high-tech firms
116
Marketing intelligence & planning
116
Journal of marketing
115
Journal of advertising research
112
Journal of marketing communications
110
Journal of marketing management : MM
109
NBER Working Paper
109
Asia Pacific journal of marketing and logistics
108
Strategic Direction
108
Working paper / National Bureau of Economic Research, Inc.
106
International journal of hospitality management
105
Springer eBook Collection
102
The IUP journal of brand management : IJBRM
94
Journal of the Academy of Marketing Science
89
Innovatives Markenmanagement
88
The Trademark reporter
85
Marketing letters : a journal of research in marketing
82
Research
78
International journal of pharmaceutical and healthcare marketing : IJPHM
76
Journal of fashion marketing and management
76
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
73
Journal of promotion management : JPM
72
International journal of internet marketing and advertising : IJIMA
71
International marketing review
70
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
70
International journal of advertising : the review of marketing communications
68
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ECONIS (ZBW)
28,499
USB Cologne (EcoSocSci)
1,084
RePEc
716
Other ZBW resources
617
EconStor
143
BASE
82
ArchiDok
10
OLC EcoSci
5
USB Cologne (business full texts)
4
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date (oldest first)
1
Investigating the uses of corporate reputation and its effects on
brand
segmentation,
brand
differentiation, and
brand
positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
2
Der chemisch-pharmazeutische
Markenartikel
: Darstellung des Wesens, der Absatzformen und des Kampfes um den Markt
Bergler, Georg
-
2006
-
Reprint [der Ausg.] Stuttgart 1933
Persistent link: https://www.econbiz.de/10003472476
Saved in:
3
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
Saved in:
4
Why
brand
drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
5
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10009770352
Saved in:
6
The prescribing physician’s influence on consumer choice between medically equivalent pharmaceuticals
Granlund, David
;
Rudholm, Niklas
- In:
Review of industrial organization : RIO
41
(
2012
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009688210
Saved in:
7
The dimensions of prescription drug
brand
personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
Saved in:
8
How to grow a
brand
: retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
9
Country-of-origin versus
brand
: consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
Saved in:
10
How Indian pharmaceutical companoes are building global brands : the case of the Himalaya Herbal
Brand
Srivastava, Rajesh
- In:
Thunderbird international business review
58
(
2016
)
5
,
pp. 399-410
Persistent link: https://www.econbiz.de/10011566196
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