Martins, Adelaide; Gomes, Delfina; Oliveira, Lídia; … - In: Qualitative Research in Accounting & Management 16 (2019) 3, pp. 403-433
Purpose: This paper aims to explore the role of storytelling and impression management (IM) through the president’s letter in legitimizing the practices of an electricity company with regard to controversial issues during a period of change. Design/methodology/approach: Drawing on a...