Shropshire, Kevin O.; Hawdon, James E.; Witte, James C. - In: Sociological Methods & Research 37 (2009) 3, pp. 344-370
Using data from Survey2001, we analyze how visual images embedded in a web-based survey can (1) reduce nonresponse in the specific case that a respondent prematurely terminates the survey and (2) preserve measurement validity. Page-by-page progression through the survey is modeled as a survival...