Hung, Chiehwei; Chuang, Yen-Shan - In: Journal of Economics and Management 10 (2014) 2, pp. 181-207
This study investigates the impacts of consumers¡¦ characteristics, pet feeding habits, pet spending and insurance conditions of pet owners on the intention to purchase a pet insurance policy. Our results reveal that family income, average monthly spending on pets, and experience of purchasing...