We contend that the concept of liability of foreignness is inadequate to describe the set of disadvantages faced by emerging economy MNEs in international markets. In order to address this theoretical gap, we develop the concept of ‘liabilities of origin' (LOR). We propose that the concept of...

Recent research on the Base of the Pyramid (‘BoP’) has called on firms to initiate market-driven interventions directed at the BoP population with the objective of identifying and pursuing mutually profitable means of attaining meaningful poverty alleviation outcomes. In response, firms as...