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Purpose – Information‐search for vacation decision‐making can occur in two different contexts: an individual one, in which one forms one's preferences, and a social one in response to discussions with partners and family members. This paper focuses on the latter....
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Purpose – The consumer is currently feeling the consequences of the global economic crisis, leading to decreased spending by tourists. An important economizing strategy appears to be that vacationers do not give up their holiday but are likely to travel closer to home, a phenomenon called...
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Internet users are encouraged to rate and review all kinds of services and products. These kinds of reviews are described as eWOM (electronic wordof- mouth). Our central question is ‘Are consumers using these reviews, and what is the role of eWOM as compared with commercial-marketer-generated...
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