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Robert S. McNamara and The Evolution of Modern Management Revered and then reviled, the onetime defense secretary may be posthumously redeemed as an icon of management.

Rosenzweig, Phil - In: Harvard business review : HBR (2010), pp. 86-94

Persistent link: https://www.econbiz.de/10008734782

STRATEGY AND ORGANIZATION - Misunderstanding the Nature of Company Performance: The Halo Effect and Other Business Delusions

Rosenzweig, Phil - In: California management review : CMR 49 (2007) 4, pp. 6-20

Persistent link: https://www.econbiz.de/10007766414

The halo effect and the challenge of management inquiry : a dialog between Phil Rosenzweig and Paul Olk

Olk, Paul; Rosenzweig, Phil - In: Journal of management inquiry 19 (2010) 1, pp. 48-54

Persistent link: https://www.econbiz.de/10009883784

Ouch! Common errors in marketing research — And how to fix them.

Rosenzweig, Phil - In: Marketing research : a magazine of management and … 20 (2008) 3, pp. 6-15

Persistent link: https://www.econbiz.de/10008111314

When Can Management Science Research Be Generalized Internationally?

Rosenzweig, Philip M. - In: Management Science 40 (1994) 1, pp. 28-39

Discussion about international generalizability has rarely addressed the full scope of management science research. This paper identifies a number of obstacles to international generalizability, and shows how they affect technical systems research and social systems research in different ways....

Persistent link: https://www.econbiz.de/10009204647