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The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
Mathur, Pragya; Jain, Shailendra Pratap; Hsieh, Meng-Hua; … - In: Organizational Behavior and Human Decision Processes 122 (2013) 2, pp. 141-151
This research investigates the effectiveness of health message framing (gain/loss) depending on the nature of advocacy (prevention/detection) and respondents’ implicit theories (entity/incremental). Three experiments demonstrate that for detection advocacies, incremental theorists are more...
Persistent link: https://www.econbiz.de/10010718976
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Consumers' implicit theories about personality influence their brand personality judgments
Mathur, Pragya; Jain, Shailendra Pratap; Maheswaran, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 545-557
Persistent link: https://www.econbiz.de/10009682415
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Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap; Mathur, Pragya; Isaac, Mathew S.; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
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Self-construal drives preference for partner and servant brands
Hsieh, Meng-Hua; Li, Xingbo; Jain, Shailendra Pratap; … - In: Journal of business research : JBR 129 (2021), pp. 183-192
Persistent link: https://www.econbiz.de/10012509374
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Comparative advertising research : a review and research agenda
Hsieh, Meng-hua; Blower, Kyra; Li, Xingbo; Jain, … - In: Cracking the code : leveraging consumer psychology to …, (pp. 132-158). 2012
Persistent link: https://www.econbiz.de/10009349525
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Perceived financial constraints and normative influence : discretionary purchase decisions across cultures
Malika, Malika; Maheswaran, Durairaj; Jain, Shailendra … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 252-271
Persistent link: https://www.econbiz.de/10012819756
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Pandemics and marketing : insights, impacts, and research opportunities
Das, Gopal; Jain, Shailendra Pratap; Maheswaran, Durairaj; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 835-854
Persistent link: https://www.econbiz.de/10012614770
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The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap; Mathur, Pragya; Maheswaran, … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
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The Influence of Consumers' Lay Theories on Approach-Avoidance Motivation
Jain, Shailendra Pratap; Mathur, Pragya; Maheswaran, … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10008165065
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For Better or For Worse? Valenced Comparative Frames and Regulatory Focus
Jain, Shailendra Pratap; Lindsey, Charles; Agrawal, Nidhi; … - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 57-65
Persistent link: https://www.econbiz.de/10007743768