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The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna; Andreu, Luisa; Ribeiro, … - In: Journal of hospitality marketing & management 31 (2022) 7, pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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Threat, efficacy and message framing in consumer healthcare
Nandakumar, Nachiketas; Sivakumaran, Bharadhwaj; Kalro, Arti - In: Marketing intelligence & planning 35 (2017) 4, pp. 442-457
Persistent link: https://www.econbiz.de/10011723754
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Persuasive impact of fit between regulatory focus and message framing on consumer responses : message strength and choice for others
Choi, Jieun - In: The journal of applied business research 34 (2018) 2, pp. 393-403
Persistent link: https://www.econbiz.de/10011868874
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Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Zhao, Xinxin; Yao, Yanbo; Ren, Lianping; Jia, Guangmei - In: Journal of travel and tourism marketing 40 (2023) 8, pp. 678-692
Persistent link: https://www.econbiz.de/10014447622
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Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.; Gainforth, Heather L.; … - In: International review on public and non-profit marketing 11 (2014) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
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Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
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Message framing effects on food consumption : a social marketing perspective
Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
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Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.; Adams, Grace; Jun, Hyoyeun - In: Health marketing quarterly 41 (2024) 1, pp. 50-70
Persistent link: https://www.econbiz.de/10014575144