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Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Wan, Fang; Nan, Ning; Smith, Malcolm C. - In: Contemporary research in e-branding, (pp. 78-94). 2009
Persistent link: https://www.econbiz.de/10003778173
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Building brands through effective advertising
Sternthal, Brian; Lee, Angela Y. - In: Kellogg on branding : the marketing faculty of the …, (pp. 129-149). 2005
Persistent link: https://www.econbiz.de/10003285350
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Postmodern paradigms and brand management in the "search" economy
Lim, Ming - In: International journal of internet marketing and … 5 (2009) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10003812627
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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Markenstrategien im Internet
Hermanns, Arnold; Wilhelm, Bernd - In: E-Communication und Marken : [Markendialog Juni 2001], (pp. 11-42). 2001
Persistent link: https://www.econbiz.de/10003849535
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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world
Mathieson, Rick - 2010
Persistent link: https://www.econbiz.de/10003887763
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How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah; Cole, Sally; Fayer, Amy - In: Journal of advertising research 49 (2009) 3, pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
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The art of digital branding
Cocoran, Ian - 2007
Persistent link: https://www.econbiz.de/10003433294
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Brand driven mobile marketing : 5 theses for today and tomorrow
Quente, Christopher - In: Handbook of research on mobile marketing management, (pp. 468-483). 2010
Persistent link: https://www.econbiz.de/10003919402
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Effects of valence and extremity of eWOM on attitude toward the brand and website
Lee, Mira; Rodgers, Shelly; Kim, Mikyoung - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10003929285