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Wikibrands : reinventing your company in a customer-driven marketplace
Moffitt, Sean; Dover, Mike - 2011
Persistent link: https://www.econbiz.de/10008860317
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The one thing you must get right when building a brand
Barwise, Patrick; Meehan, Sean A. - In: Harvard business review : HBR 88 (2010) 12, pp. 80-84
Persistent link: https://www.econbiz.de/10008779302
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Die Kunden verstehen lernen
Barwise, Patrick; Meehan, Sean A. - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 2, pp. 48-54
Persistent link: https://www.econbiz.de/10008809345
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Markenkommunikation im Internet : dank Targeting mehr als nur ein weiteres Massenmedium
Grether, Mark; Markarian, Rosa - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 285-297). 2008
Persistent link: https://www.econbiz.de/10003588639
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From the periphery to the core : as online strategy becomes overall strategy, marketing organizations and agencies will never be the same
Edelman, David C. - In: Journal of advertising research 47 (2007) 2, pp. 130-134
Persistent link: https://www.econbiz.de/10003611418
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Lessons from online practice : new advertising models
Rappaport, Stephen D. - In: Journal of advertising research 47 (2007) 2, pp. 135-141
Persistent link: https://www.econbiz.de/10003611423
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Die simplify-Marketing-Strategie : 48 Ideen für Ihr Unternehmen
Kohfink, Marc-Wilhelm - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003693679
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Marke und Internet-Werbung
Kramer, Ulrich - In: Handbuch Markenkommunikation : Grundlagen, Konzepte, …, (pp. 191-203). 2008
Persistent link: https://www.econbiz.de/10003693997
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Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L. - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003685381
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Contemporary research in e-branding
Bandyopadhyay, Subir (ed.) - 2009
Persistent link: https://www.econbiz.de/10003685427