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Persistent link: https://www.econbiz.de/10003766364

Fashion marketing communications

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Media selling : televison, print, internet, radio

Warner, Charles - 2009 - 4. ed.

The marketing/media ecology -- Selling : assumptions, approaches, and types of selling -- Sales ethics -- The AESKOPP system of selling -- Attitude -- Emotional intelligence -- Skills : effective listening and understanding people -- Skills : influence and creating value -- Skills : prospecting...